The Data Table contains the breakdown of the core metrics by the dimension that is selected in the Sentence. There are two views of this table depending on which dimension is selected in the Sentence:

  • Visit Level Dimension - a field that is the same for every event within a visit, eg: browser, region, language, operating system, etc...
  • Event Level Dimension - a field that could change depending on the event, eg: page, interaction, page duration, etc...

All custom fields are considered event level dimensions. This is important because the metrics shown in the data table, and available in the Sentence, are different based on which of the dimension types is selected. When you change between an event level and visit level dimension you will see the available metrics change as shown below.

For visit level dimensions, the metrics available are: Visits, Pages/Visit, Avg. Visit Duration, % New Visits and Bounce Rate.

For event level dimensions, the metrics available are: Pageviews, Visits, Avg. Page Duration, % New Visits and Bounce Rate.

The event level metrics follow these rules in the above example:

Pageviews - The number of pageviews that included that dimension value
Visits - The number of visits that page participated in
Avg. Page Duration - The average page duration for that page
% New Visits - The number of first time visitors (for that visit) that visited that page
Bounce Rate - The rate that page was involved in a bounce compared to its total pageview

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