General Use

1. Report Metric

The metric to report. The available metrics are listed below.

All Events

A count of all events the match the Expression within the Date Range for the users in the Segment.

% New Visits

The percentage of Visits that are the first interaction for a new user.

Advertisement Clicks

The count of events where Event Type is advertisement and Ad Engagement is click

Advertisement Impressions

The count of events where Event Type is advertisement and Ad Engagement is impression

Avg Order Value

Revenue / Purchases. Where Revenue is defined as the Expression's engagement value or if no value is specified then it is defined as the account's revenue setting. The default setting is Order Subtotal.

Avg Spend

Revenue / Unique # of Purchasers. Where Revenue is defined as the Expression's engagement value or if no value is specified then it is defined as the account's revenue setting. The default setting is Order Subtotal.

Avg Page Duration

The average duration for every pageview event. Where a pageview event is an event that matches Event Type is pageview

Avg Visit Duration

Session Duration / # of Visits.

Bounce Rate

Bounces / Visits. Where a bounce is 1 pageview event for the session.

Cart Adds

The count of events where Event Type is product and Action is add_to_cart

Cart Removes

The count of events where Event Type is product and Action is remove_from_cart

Events

The count of events where Event Type is event

Navigation - X

The count of events where Event Type is navigation and Action is X

Pages / Visit

The count of Pageview events / The count of Visits.

Pageviews

The count of events where Event Type is pageview

Product Detail View

The count of events where Event Type is product and Action is detail

Product Listings

The count of events where Event Type is product and Action is listing

Purchases

The distinct count of Order Id where Event Type is order and Action is purchase

Revenue

Revenue is calculated by summing the specified engagement value from the Expression. If no value is specified then use the account's revenue setting. The default setting is Order Subtotal

Unique Count

A new select will appear next to this metric asking you for fields. The Unique Count metric will return the number of occurrences for each unique set of fields you have specified.

Unique Visitors

A unique count of Identifier

Visits

A unique count of Session Id

2. Expression filter

The expression that an event must match to be included in the query.

Contradictions with Metric and Expression Filter

Zaius's reporting strives to be flexible, allowing you to view your data your way. However flexibility can sometimes be a double edged sword in that we allow you to express any Metric with any Expression filter which can sometimes lead to contradictions. For example, lets say our Metric was Purchases and our expression was Order Line Item Return. This report would try to count the number of Purchases for all Order Return events which would always yield 0 results.

3. Fields to display

The fields by which to display the results of the query.

4. Date range

The date range for the query

5. Quick Filter

The quick filter will present you with the option to select a field and specify a value. This filter will apply to all events to be included in the query.

Quick Filters & Expression Filters

Quick filters provide the exact same functionality as Expression filters. They are simply a convenient tool for adding an extra filter to the query.

6. Segment Filter

Filters the entire query to apply to only users in the given segment.

7. Time Series

In addition to the metric being displayed by the Fields selected, the metric will also be shown as a function of time, allowing you to see specifically how it changes over the Date Range.

8. Time Series axis control

You can change the X axis of the time series down to the hour or across months if your Date Range is large.

9. Data Viz

Shows the selected Metric by the display Fields.

10. Data Table

Shows the following Metrics by the display Fields

  • Visits
  • Pages / Visit
  • Avg Visit Duration
  • % New Visits
  • Bounce Rate

11. Rocket Table

Rocket Table's are a custom table allowing you to specify your own Metrics. See the Rocket Table documentation for more information.

12. Display of Fields

Displays the results of the metric by the unique set of fields given.

13. Metric Results

The result of the query for each set of fields.

14. % of Total

The percentage of the total for each set of fields

15. Export

You may export the results of the query in either CSV, Excel, or JSON

16. Load a Report

Load a previously saved report

17. Save a report

You may save a report and all of its parameters to load at a later time.

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