1. Report Metric
The metric to report. The available metrics are listed below.
A count of all events the match the Expression within the Date Range for the users in the Segment.
% New Visits
The percentage of Visits that are the first interaction for a new user.
The count of events where Event Type is advertisement and Ad Engagement is click
The count of events where Event Type is advertisement and Ad Engagement is impression
Avg Order Value
Revenue / Purchases. Where Revenue is defined as the Expression's engagement value or if no value is specified then it is defined as the account's revenue setting. The default setting is Order Subtotal.
Revenue / Unique # of Purchasers. Where Revenue is defined as the Expression's engagement value or if no value is specified then it is defined as the account's revenue setting. The default setting is Order Subtotal.
Avg Page Duration
The average duration for every pageview event. Where a pageview event is an event that matches Event Type is pageview
Avg Visit Duration
Session Duration / # of Visits.
Bounces / Visits. Where a bounce is 1 pageview event for the session.
The count of events where Event Type is product and Action is add_to_cart
The count of events where Event Type is product and Action is remove_from_cart
The count of events where Event Type is event
Navigation - X
The count of events where Event Type is navigation and Action is X
Pages / Visit
The count of Pageview events / The count of Visits.
The count of events where Event Type is pageview
Product Detail View
The count of events where Event Type is product and Action is detail
The count of events where Event Type is product and Action is listing
The distinct count of Order Id where Event Type is order and Action is purchase
Revenue is calculated by summing the specified engagement value from the Expression. If no value is specified then use the account's revenue setting. The default setting is Order Subtotal
A new select will appear next to this metric asking you for fields. The Unique Count metric will return the number of occurrences for each unique set of fields you have specified.
A unique count of Identifier
A unique count of Session Id
2. Expression filter
The expression that an event must match to be included in the query.
Contradictions with Metric and Expression Filter
Zaius's reporting strives to be flexible, allowing you to view your data your way. However flexibility can sometimes be a double edged sword in that we allow you to express any Metric with any Expression filter which can sometimes lead to contradictions. For example, lets say our Metric was Purchases and our expression was Order Line Item Return. This report would try to count the number of Purchases for all Order Return events which would always yield 0 results.
3. Fields to display
The fields by which to display the results of the query.
4. Date range
The date range for the query
5. Quick Filter
The quick filter will present you with the option to select a field and specify a value. This filter will apply to all events to be included in the query.
Quick Filters & Expression Filters
Quick filters provide the exact same functionality as Expression filters. They are simply a convenient tool for adding an extra filter to the query.
6. Segment Filter
Filters the entire query to apply to only users in the given segment.
7. Time Series
In addition to the metric being displayed by the Fields selected, the metric will also be shown as a function of time, allowing you to see specifically how it changes over the Date Range.
8. Time Series axis control
You can change the X axis of the time series down to the hour or across months if your Date Range is large.
9. Data Viz
Shows the selected Metric by the display Fields.
10. Data Table
Shows the following Metrics by the display Fields
- Pages / Visit
- Avg Visit Duration
- % New Visits
- Bounce Rate
11. Rocket Table
Rocket Table's are a custom table allowing you to specify your own Metrics. See the Rocket Table documentation for more information.
12. Display of Fields
Displays the results of the metric by the unique set of fields given.
13. Metric Results
The result of the query for each set of fields.
14. % of Total
The percentage of the total for each set of fields
You may export the results of the query in either CSV, Excel, or JSON
16. Load a Report
Load a previously saved report
17. Save a report
You may save a report and all of its parameters to load at a later time.